Framingham, MA – October 8, 2009 – Kenosia Corporation announced the release of the newest version of their flagship product, DataAlchemy, at the 2009 DataAlchemy Demand Analytics Conference. The release of DataAlchemy 6.2 marks a new phase in the development of the Kenosia product line. Also announced at the conference was the company’s new name and image. While many companies can change a name, Kenosia did more than that by creating a new vision for the company that required changing both internal operations and customer interaction. This new vision comes with a new image – alqemyiQ.

The most important feature of the new release is the Data Import Wizard that provides a simple and intuitive interface for importing any tabular-style data file, including RetailLink and RiteInsight, into DataAlchemy. Analysts may specify which fields in the data file are to be imported, and which dimension they should be associated with. Aliasing and segmentation based on data fields may also be defined as part of the import process. The data file may be an Access database, Excel workbook, or a delimited text file. This intelligent tool makes automatic suggestions and "learns" as you use it, reducing analyst workload. DataAlchemy 6.2 training was presented this afternoon by Glenn Geho, COO of alqemyiQ .

Conference attendees received bags with alqemyiQ merchandise and a prerelease copy of CEO Ron Bienvenu’s book, The Fourth Shock . The conference speakers gave presentations on new technology in demand analytics, the consumer goods industry and how to incorporate Internet, social media and mobility into CPG business plans. Today’s sessions also included the announcement of a new initiative that will help the industry evolve. This initiative revolves around the creation of an independent body that will define and promote the implementation of classifying consumers goods demand data.The recognition of standards for data classification and formatting will promote supply chain efficiencies. The new Web site for alqemyiQ is scheduled to launch on November 1 st, 2009. Until then, anyone who was not able to attend this year’s conference is invited to visit the Kenosia Web site to learn more about the company or visit @DataAlchemy on Twitter.

About alqemyiQ

alqemyiQ , a Process Software Company, is DataAlchemy evolved. alqemyiQ is leading the consumer goods industry with enterprise solutions designed to empower manufacturers, retailers and sales agents to analyze and profit from critical information. The company's flagship product, DataAlchemy is a user-friendly desktop application that automates the data analytics process by providing a single platform for disparate data sources. Its dynamic PowerPoint presentations and Excel charts make it easy to provide actionable and timely insights that are critical to the business decision process. DataAlchemy has been helping category managers and in the consumer goods industry make better business decisions for over ten years. By introducing a new enterprise pricing model, the company will continue to provide affordable solutions to businesses for years to come. The newest solution in the alqemyiQ product line, Enterprise 7.0, will be released in Spring of 2010. For additional information, visit: www.alqemyiqcorp.com.