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Johnson O’Hare selects industry leader Kenosia and their product DataAlchemy
July 22, 2008 - Kenosia Corporation announced that Johnson O'Hare, the leading independent sales and marketing organization on the East Coast, has selected the company's DataAlchemy software solution to help analyze its wealth of direct retail and syndicated data.

DANBURY, CT – July 22, 2008 -Kenosia Corporation announced that Johnson O’Hare, the leading independent sales and marketing organization on the East Coast, has selected the company’s DataAlchemy software solution to help analyze its wealth of direct retail and syndicated data.

“Kenosia is very proud to have Johnson O’Hare as a new client of DataAlchemy,” said John Boccuzzi, Jr., CEO Kenosia Corporation. “Their passion for delivering the best in quality service to their clients is impressive and something we also strive for. This year DataAlchemy is celebrating its 10 year anniversary and we are very proud of the over 1,000 analysts and over 25,000 sales people that use our solution each day to improve their business and bottom line.”

“The DataAlchemy solution was able to demonstrate the ability to more efficiently collect, manage and present our data to deliver specific market insights to our employees and customers in a timely manner,” said Jim Hickey, Vice President Category Management. “Additionally we needed to find a solution that would require minimal IT resources (if any) and provide flexibility to work in an un-tethered environment.”

“I have followed the growth of Kenosia Corporation for several years and the DataAlchemy tool was the absolute winner in meeting our company objectives which were based on understanding our interest to significantly improve reporting capabilities, including a user friendly interface to support our sales teams, and ease of implementation for the selected technology solution,” said Mike O’Connell EVP Marketing Services, Johnson O’Hare. “By utilizing DataAlchemy we will be able to improve the quality and effectiveness of our analytics as we add value to the relationships with our principals and customers.”

“A significant factor in implementing DataAlchemy was its ability to generate unique reports based on a specific individual or retailers’ needs. DataAlchemy is a flexible tool that allows one to create new structures very easily based on specific end-user requirements. Reports that used to take us weeks to build can now be built and distributed to the field within hours. This is a significant benefit as we can now spend more time analyzing the data and developing key market insights to share with manufacturers and retailers”, said market analyst Derek Bionelli.

Kenosia’s solutions, including DataAlchemy, are recognized by the industry as leaders in fact-based selling. In 2006, 2007 and 2008, Kenosia was recognized by readers of Consumer Goods Technology as a Best-in-Class solution. In 2007 and 2008, the company ranked #1 in Customer Experience for the Demand Data Analytics Category.

About Kenosia Corporation:

Kenosia Corporation is a leading developer of software solutions that empower corporations to capture, analyze and profit from critical POS, syndicated, shipments, inventory and demographic information. Headquartered in Danbury, CT, Kenosia offers leading enterprise software solutions to manufacturers, retailers and sales agents. Kenosia’s product line, including DataAlchemy, KnowledgeShare and RevCast offers Best-in-Class solutions for replenishment and forecasting, sales and marketing analytics and category management. By allowing business analytics and dashboard reporting to operate on one platform, Kenosia drives efficiencies as well as bottom line profits, giving a client full access to disparate data sources that lead to stronger insights. For additional information, visit: http://www.kenosia.com/.

About Johnson O’Hare:

Johnson O’Hare is the leading independent sales and marketing agency on the east coast focused on results with award winning execution at Headquarters and Retail. Founded in1956 by Harry O’Hare the company has earned the distinction of being a high performance alternative to the national sales agencies. In 2002 JO’H Atlantic Partners was created to cover multiple markets on the east coast including; New England/Albany, Upstate New York, Metro New York, Eastern & Central Pennsylvania, Baltimore/Washington, Richmond/Norfolk. Johnson O’Hare has over $1 Billion annual sales.