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July 22, 2008 - Kenosia Corporation announced that Johnson O'Hare, the leading independent sales and marketing organization on the East Coast, has selected the company's DataAlchemy software solution to help analyze its wealth of direct retail and syndicated data.
DANBURY, CT – July 22, 2008 -Kenosia Corporation announced
that Johnson O’Hare, the leading independent sales and
marketing organization on the East Coast, has selected the company’s
DataAlchemy software
solution to help analyze its wealth of direct retail and syndicated
data.
“Kenosia is very proud to have Johnson O’Hare as
a new client of DataAlchemy,” said John Boccuzzi, Jr.,
CEO Kenosia Corporation. “Their passion for delivering
the best in quality service to their clients is impressive and
something we also strive for. This year DataAlchemy is celebrating
its 10 year anniversary and we are very proud of the over 1,000
analysts and over 25,000 sales people that use our solution each
day to improve their business and bottom line.”
“The DataAlchemy solution was able to demonstrate the
ability to more efficiently collect, manage and present our data
to deliver specific market insights to our employees and customers
in a timely manner,” said Jim Hickey, Vice President Category
Management. “Additionally we needed to find a solution
that would require minimal IT resources (if any) and provide
flexibility to work in an un-tethered environment.”
“I have followed the growth of Kenosia Corporation for
several years and the DataAlchemy tool was the absolute winner
in meeting our company objectives which were based on understanding
our interest to significantly improve reporting capabilities,
including a user friendly interface to support our sales teams,
and ease of implementation for the selected technology solution,” said
Mike O’Connell EVP Marketing Services, Johnson O’Hare. “By
utilizing DataAlchemy we will be able to improve the quality
and effectiveness of our analytics as we add value to the relationships
with our principals and customers.”
“A significant factor in implementing DataAlchemy was
its ability to generate unique reports based on a specific individual
or retailers’ needs. DataAlchemy is a flexible tool that
allows one to create new structures very easily based on specific
end-user requirements. Reports that used to take us weeks to
build can now be built and distributed to the field within hours.
This is a significant benefit as we can now spend more time analyzing
the data and developing key market insights to share with manufacturers
and retailers”, said market analyst Derek Bionelli.
Kenosia’s solutions, including DataAlchemy, are recognized
by the industry as leaders in fact-based selling. In 2006, 2007
and 2008, Kenosia was recognized by readers of Consumer Goods
Technology as a Best-in-Class solution. In 2007 and 2008, the
company ranked #1 in
Customer Experience for the Demand Data Analytics Category.
About Kenosia Corporation: Kenosia Corporation is a leading developer of software solutions
that empower corporations to capture, analyze and profit from
critical POS, syndicated, shipments, inventory and demographic
information. Headquartered in Danbury, CT, Kenosia offers leading
enterprise software solutions to manufacturers, retailers and
sales agents. Kenosia’s product line, including DataAlchemy,
KnowledgeShare and
RevCast offers Best-in-Class solutions for replenishment and
forecasting, sales and marketing analytics and category management.
By allowing business analytics and dashboard reporting to operate
on one platform, Kenosia drives efficiencies as well as bottom
line profits, giving a client full access to disparate data sources
that lead to stronger insights. For additional information, visit:
http://www.kenosia.com/.
About Johnson O’Hare:
Johnson O’Hare is the leading independent sales and marketing
agency on the east coast focused on results with award winning
execution at Headquarters and Retail. Founded in1956 by Harry
O’Hare the company has earned the distinction of being
a high performance alternative to the national sales agencies.
In 2002 JO’H Atlantic Partners was created to cover multiple
markets on the east coast including; New England/Albany, Upstate
New York, Metro New York, Eastern & Central Pennsylvania,
Baltimore/Washington, Richmond/Norfolk. Johnson O’Hare
has over $1 Billion annual sales. |