DANBURY, CT – February 05, 2008 -Kenosia Corporation announced that Easy Gardener Products, Inc, a leading marketer and producer of gardening products, has selected the company’s DataAlchemy software solution to help analyze its wealth of commercial data, including retail-specific POS data.

Kenosia is a leading developer of software solutions that empower corporations to capture, analyze and profit from critical POS, syndicated, shipments, inventory and demographic information.

“The wealth of of information that can be extracted from direct retail POS is astonishing,” said John Boccuzzi, Jr., CEO of Kenosia Corporation, “and we are proud to have Easy Gardener as a client. The diverse sets of data Easy Gardener is using with DataAlchemy directly highlights our focus and the success of Kenosia being ‘the Switzerland of Data’. Easy Gardener is also a wonderful example of a smaller business that can greatly enhance the use of data to impact the bottom line for not only their company, but their retail partners.”

Easy Gardener’s growth has been accomplished by putting customers’ needs first and by always striving to help them grow their businesses. “DataAlchemy will provide additional and timely support regarding our reporting capabilities and help us in sharing valuable market insights with our customers. By utilizing DataAlchemy we will be able to continue aggressive growth objectives and help our customers better understand the value and potential of our products in the marketplace. The DataAlchemy tool was the clear winner in meeting our company objectives which were based on ‘understanding our interest to significantly improve reporting capabilities, including a user friendly interface to support our management, sales and marketing teams, field representatives and retail partners, and ease of implementation for the selected technology solution,” said Tricia Anderson, Category Manager for Easy Gardener.

“It was very easy to recognize the value DataAlchemy would provide with enhancing our reporting capabilities and sharing the value of our products in the market with our retail partners. An added benefit was the ease of implementation which allowed our analyst team the ability to provide in-depth market insights within weeks,” said Sheila Jones, VP Business Development.

Kenosia’s solutions, including DataAlchemy, are recognized by the industry as leaders in fact-based selling. In 2006, 2007 and 2008, Kenosia was recognized by readers of Consumer Goods Technology as a Best in Class solution. In 2007 and 2008, the company ranked #1 in Customer Experience for the Demand Data Analytics Category.

Kenosia Corporation is a leading developer of software solutions that empower corporations to capture, analyze, and profit from critical POS, syndicated, shipments, inventory and demographic information. Headquartered in Danbury, CT, Kenosia offers leading enterprise software solutions to manufacturers, retailers, and sales agents. Kenosia’s product line, including DataAlchemy, KnowledgeShare and RevCast offers best-in-class solutions for replenishment and forecasting, sales and marketing analytics and category management. By allowing business analytics and dashboard reporting to operate on one platform, Kenosia drives efficiencies as well as bottom line profits, giving a client full access to disparate data sources that lead to stronger insights. For additional information, visit: http://www.kenosia.com/.

Easy Gardener Products, Inc. is a leading marketer and producer of gardening products specifically designed to make gardening easy and enjoyable. Easy Gardener's customer-centered focus leads to innovative products under brands including WeedBlock® Landscape Fabric, Jobe's® Fertilizer Spikes, Emerald Edge®, Fiber Edge® and ROSS® Root Feeder.

Easy Gardener’s products are distributed through multiple international sales channels, including the top 100 lawn and garden retailers in the United States.