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Framingham, MA – April 13, 2010 - alqemyiQ (formerly Kenosia Corporation), a leader in demand data analytics for the consumer goods industry, announced today that it has signed an enterprise agreement with SoftSheen-Carson to provide the DataAlchemy software solution for automating the category and sales reporting process across their organization. SoftSheen-Carson, the world’s leading manufacturer of ethnic hair care products, is taking a proactive approach in analyzing their consumption data and demographics. To create more accurate and timely reports, they are using DataAlchemy to provide a systematic way of analyzing and sharing insights from disparate data sources.
SoftSheen-Carson has been using DataAlchemy for many years to generate standardized sales trend analyses and forecast reports. In that time, they have realized a real and measureable return on their investment with DataAlchemy. For example, a standardized report used to analyze market trends was cut down from five business processing days to one. In other areas, DataAlchemy provides more accurate sales forecasts with the use of historical data which in turn enables better business decisions at all levels.
When the new alqemyiQ enterprise-pricing model was announced a few months ago, Softsheen-Carson decided to leverage the time savings and insights that DataAlchemy offers across the entire organization. “We are pleased to partner with alqemyiQ on an enterprise level. Now the data insights and reporting efficiencies that we gained in one department can be leveraged across several functional areas,” said Yvette Russell, Assistant Vice President, Business Development, SoftSheen-Carson. “It is crucial that we are able to interpret a large amount of disparate data faster than ever before in order to maintain our leadership in the ethnic hair care market. In the future, there will be a need to analyze data in near real time and alqemyiQ is proactively addressing these imminent challenges with the development of the alqemyiQ Enterprise Suite.”
“SoftSheen-Carson has been a valued DataAlchemy customer for many years. Their innovative use of DataAlchemy has put them at the forefront of data analytics in their industry,” said Mick McCarthy, alqemyiQ President. “We are excited that SoftSheen-Carson has chosen to expand their use of DataAlchemy throughout their enterprise.”
About SoftSheen Carson
SoftSheen-Carson, Consumer Products division of L’Oréal USA, is wholly dedicated to haircare for people of color. SoftSheen-Carson’s portfolio includes well-loved brands such as Dark and Lovely, Optimum Care, Wave Nouveau, Magic Shave, Lets Jam!, Carefree Curl, Sportin’ Waves, Dark & Natural and Roots of Nature. For more information, visit softsheen-carson.com.
About alqemyiQ
alqemyiQ (formerly Kenosia), a Process Software Company, is leading the consumer goods industry with enterprise solutions designed to empower manufacturers, retailers and sales agents to analyze and profit from critical information. The company's flagship product, DataAlchemy is a user-friendly desktop application that automates the data analytics process by providing a single platform for disparate data sources. Its dynamic PowerPoint presentations and Excel charts make it easy to provide actionable and timely insights that are critical to the business decision process. DataAlchemy has been helping category managers in the consumer goods industry make better business decisions for over ten years. By introducing a new enterprise pricing model, the company will continue to provide affordable solutions to businesses for years to come. The newest solution in the alqemyiQ product line, alqemyiQ Enterprise, will be released in the spring of 2010. For additional information, visit: www.alqemyiqcorp.com. |
