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Kenosia uses the Economic downturn as a Time for Growth

Framingham, MA – October 9, 2009 – The Kenosia Corporation 2009 DataAlchemy Demand Analytics Conference has come to an end and throughout the conference, one thing was apparent – the company is making significant investments into the future despite the downward economy. Kenosia Corporation, a leader in demand analytics software, revealed a number of surprises on Wednesday and Thursday – the first of which is a new name and image for the company – alqemyiQ.

The announcements made at the conference included:

Kenosia didn’t simply change the name. alqemyiQ is taking its evolution seriously. While DataAlchemy and Kenosia have led the industry in demand analytics for years, the new brand and products will lead the consumer goods industry into the future. alqemyiQ has become a Process Software company and with that has gained strength and stability in this volatile time. Process Software is a trusted brand that has delivered reliable networking and security solutions to mission-critical businesses for over 25 years. The company’s longevity and experience provides a solid foundation for alqemyiQ’s growth and cutting edge technology.

  • RELEASE OF DATAALCHEMY 6.2

The company launched a new version of its flagship product, DataAlchemy. DataAlchemy 6.2 has a simple and intuitive interface for importing any tabular-style data file into DataAlchemy. This intelligent tool makes automatic suggestions and "learns" as you use it, reducing analyst workload.

  • THE FOURTH SHOCK

In addition to the brand launch and release of the new version of DataAlchemy, CEO of Kenosia , Ron Bienvenu, gave conference participants prerelease copies of his new book, The Fourth Shock . The book is currently available through FourthShock.com and Amazon.com.

  • STANDARDS COMMITTEE

If the company hasn’t done enough in two short days, an announcement was made regarding the formation of an independent body which will define and promote the implementation of industry standards for classifying consumer goods data. The recognition of standards in the CPG industry for data classification and formatting will promote efficiencies in the demand and supply chain.

alqemyiQ is far from done making exciting announcements as the company’s CEO continues to focus on their investment in innovative technology thereby creating a strong leadership position for alqemyiQ. The investments in product research, new software development, marketing, consumer education and industry feedback are essential to achieve the growth this company has set its sights on. Though making significant investments in a growth strategy may seem strange in this economic climate, alqemyiQ is taking advantage of a slow period in the economy to create a stronger company after the economy has rebounded.

Registration is currently closed; however, anyone who missed the conference is invited to visit www.kenosia.com or the alqemyiQ Web site which will launch on November 1 st, 2009. Here visitors can learn more about the new vision for alqemyiQ and view highlights from the conference. The conference is currently taking place at the Intercontinental Hotel in New Orleans, Louisiana.

About alqemyiQ

alqemyiQ , a Process Software Company, is DataAlchemy evolved. alqemyiQ is leading the consumer goods industry with enterprise solutions designed to empower manufacturers, retailers and sales agents to analyze and profit from critical information. The company's flagship product, DataAlchemy 6.2 is a user-friendly desktop application that automates the data analytics process by providing a single platform for disparate data sources. Its dynamic PowerPoint and Excel charts make it easy to provide actionable and timely insights that are critical to the business decision process. DataAlchemy has been helping category managers in the consumer goods industry make better business decisions for over ten years. By introducing a new enterprise pricing model, the company will continue to provide affordable solutions to businesses for years to come. The newest solution in the alqemyiQ product line, Enterprise 7.0, will be released in Spring of 2010. For additional information, visit: www.alqemyiqcorp.com.