Framingham, MA – October 7, 2009 – The first day of Kenosia Corporation’s 2009 DataAlchemy Demand Analytics Conference has come to an end and attendees can agree that Kenosia delivered on promises of unleashing new intelligence. Kenosia Corporation, a leader in demand analytics software, revealed a number of surprises today – the first of which is a new name and image for the company.

At 8:30AM, Kenosia CEO, Ron Bienvenu, took the stage for his welcome address and announced a new vision for the future of the company. This new vision comes with a new image – alqemyiQ . Many companies change their name, but fail to change their substance. alqemyiQ (formally known as Kenosia Corporation) has changed from the inside out. . The company unveiled a new strategy that prepares CPG manufacturers for the future need to analyze data in real time. With the emergence of mobile technology, there is an opportunity to interact with consumers at the point of purchase. alqemyiQ Enterprise , the new platform, includes new innovative technology that provides the foundation for real-time data analysis. While DataAlchemy and Kenosia have led the industry in demand analytics for years, the new brand and products will lead the consumer goods industry into the future.

alqemyiQ has also become a Process Software company, a trusted brand that has delivered reliable networking and security solutions to mission critical businesses for over 25 years. Process Software’s longevity and experience provides a solid foundation for alqemyiQ’s growth and cutting-edge technology.

Today’s speakers included Ron Bienvenu, CEO of alqemyiQ ; Dr. Alfred A. Kuehn, Chairman and Founder of  Management Science Associates Inc .; Dennis Thompson, Director of Enterprise Information at Acosta ; and C. Enrique Ortiz, a leading blogger, technologist and writer at About Mobility . Also taking place on this enlightening first day of the conference was a panel discussion regarding the need for a demand data standards body and DataAlchemy Version 6.2 launch and training presented by Glenn Geho, COO of alqemyiQ .

Conference attendees were given gift bags with alqemyiQ merchandise and a pre-released copy of CEO Ron Bienvenu’s book, The Fourth Shock . The conference discussed new technology in demand analytics, the future of demand data management and the future of the consumer goods industry. Today’s sessions of the conference included the announcement of a new initiative that will help the industry evolve. This initiative revolves around the creation of an independent body that will define and promote the implementation of classifying consumers goods demand data. The recognition of standards for data classification and formatting will promote supply chain efficiencies. Registration is currently closed; however, anyone who missed the conference is invited to visit www.kenosia.com or the alqemyiQ Web site which will launch on November 1 st, 2009. Visitors can learn more about the new vision for alqemyiQ and view highlights from the conference. The conference is currently taking place at the Intercontinental Hotel in New Orleans, Louisiana.

About alqemyiQ

alqemyiQ , a Process Software Company, is DataAlchemy evolved. alqemyiQ is leading the consumer goods industry with enterprise solutions designed to empower manufacturers, retailers and sales agents to analyze and profit from critical information. The company's flagship product, DataAlchemy 6.2 is a user-friendly desktop application that automates the data analytics process by providing a single platform for disparate data sources. Its dynamic PowerPoint and Excel charts make it easy to provide actionable and timely insights that are critical to the business decision process. DataAlchemy has been helping category managers in the consumer goods industry make better business decisions for over ten years. By introducing a new enterprise pricing model, the company will continue to provide affordable solutions to businesses for years to come. The newest solution in the alqemyiQ product line, Enterprise 7.0, will be released in Spring of 2010. For additional information, visit: www.alqemyiqcorp.com or follow us on @DataAlchemy on Twitter.