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The Fourth Shock and Four Life Changing Announcements for CPG Companies
September 28, 2009 - Kenosia's DataAlchemy Demand Analytics Conference will give attendees the opportunity to be among the first to hear important new announcements related to the CPG industry, category management and demand planning.

Framingham, MA – September 28, 2009 – Kenosia Corporation’s 2009 DataAlchemy Demand Analytics Conference will give attendees the opportunity to be among the first to hear important new announcements related to the CPG industry, category management and demand planning. The conference takes place October 7th and 8th in New Orleans, Louisiana and registration is open until October 6 th, 2009.

The conference speakers include Kenosia CEO, Ron Bienvenu; Dr. Alfred A. Kuehn, Chairman and Founder of Management Science Associates Inc.; Dennis Thompson, Director of Enterprise Information at Acosta; C. Enrique Ortiz, a leading expert on mobile technology, blogger, and writer, and Michael Havens, President of Havens Associates. Important topics for the consumer packaged goods industry, manufacturers, retailers and professionals in any of those fields will be covered, including the impact of mobility and Web 2.0 demand data data on category management analytics and the handling of multiple disparate data sources to gain real insights into a business.

Kenosia will also make four important announcements regarding the future of demand data analytics, category management and the consumer packaged goods industry. These will include a new initiative led by Kenosia to help the industry evolve and grow as well as new technological advances in DataAlchemy and the company’s educational efforts to fill the growing need for more informative category captains in the consumer goods businesses.

“We’re very excited about the conference,” said CEO Ron Bienvenu. “We really believe that Kenosia and DataAlchemy are on the verge of making substantial breakthroughs to our industry. Anyone who attends is guaranteed to get relevant insight into where our field is going and how to be at the forefront of these changes.”

Those attending the conference will also receive a copy of Bienvenu’s new book, The Fourth Shock. The book provides relevant insight into combining proven business models with new technologies to create stronger businesses that are capable of making better, more informed decisions in less time. Specifically, The Fourth Shock focuses on the impact of mobility and near real-time point-of-sale data on business strategy and execution.

Registration is open to the public; however, anyone wishing to attend must register by October 6 th, 2009. Attendees can register online at www.kenosia.com or on October 6 th, 2009 at the conference located at the Intercontinental Hotel in New Orleans, Louisiana.

About Kenosia Corporation

Kenosia Corporation provides award-winning enterprise solutions that empower manufacturers, retailers and sales agents to analyze and profit from critical information. The company's flagship product, DataAlchemy is a user-friendly desktop application that automates the data analytics process by providing a single platform for disparate data sources. Its dynamic PowerPoint and Excel charts make it easy to provide actionable and timely insights that are critical to the business decision process. An ROI calculator can be found at the company’s Web site to determine labor cost and time spent on creating reports. For marketing or media, please contact Lauren Maschio at Maschio@kenosia.com or telephone: (203) 730-8800 Fax: (508) 879-0042.

More information on the 2009 DataAlchemy Demand Analytics Conference can be found at the conference web site in addition to registration information and schedule .