Framingham, MA – September 28, 2009 – At the 2009 DataAlchemy Demand Analytics Conference, attendees will view presentations from top industry professionals in the fields of management, category management, technology and consumer goods. The conference, taking place in New Orleans, Louisiana from October 7th to October 8th, will give attendees an enlightening look at the industry’s future and where consumer goods and demand data management can be expected to go in the coming years. Today, Kenosia announced the confirmation of speaker, Michael Havens.

Michael Havens is President of Havens Associates, a leading consumer goods and retail consulting firm. His presentation, Advanced Utilization of DataAlchemy in Other Environments, will explore utilizing the industry-leading DataAlchemy software tool outside of the customary PowerPoint environment. Havens will also include in his presentation a tutorial to show uses of the program in Microsoft Excel and how these practices can be applied to a number of business applications.

Among the speakers at the Demand Analytics Conference are:

• Real-Time Demand Data Management and The Fourth Shock presented by Ron Bienvenu, the CEO and Chairman of Kenosia and successful software company CEO and entrepreneur
• Mining New Insights from Data presented by Alfred A. Kuehn, Chairman & Founder, Management Science Associates Inc. and Chairman of MSA Information Technology (Shanghai) Limited
• The Balkanization of Demand Data Feeds presented by Dennis Thompson, Director of Enterprise Information at Acosta
• Understanding the Relationship between the Internet of Things, Real-Time Data and Your Business presented by C. Enrique Ortiz, a highly esteemed technologist, blogger and writer at About Mobility

Attendees will take part in networking events, product demos and presentations from Kenosia’s VP of Front End Development, Andy Collins, and VP of Engineering for Kenosia, Michael Lamont. By attending the conference, industry professionals will get a first look at the improvements and features in DataAlchemy’s new launch and be privy to a number of important announcements regarding the future of demand data in the business environment.

Participants can register at any time on the Kenosia web site . Participants can also qualify for group discount rates for registering two or more peers at the same time.

About Kenosia Corporation

Kenosia Corporation provides award-winning enterprise solutions that empower manufacturers, retailers and sales agents to analyze and profit from critical information. The company's flagship product, DataAlchemy is a user-friendly desktop application that automates the data analytics process by providing a single platform for disparate data sources. Its dynamic PowerPoint and Excel charts make it easy to provide actionable and timely insights that are critical to the business decision process. DataAlchemy has been helping category managers and businesses in retail, food and beverage and consumer goods industries make better business decisions for over ten years. For additional information, visit: http://www.kenosia.com .

More information on the 2009 DataAlchemy Demand Analytics Conference can be found at the conference web site in addition to registration information and schedule .

About Michael Havens

Michael Havens has spent his career at the forefront of innovation for Consumer Goods and Retail clients. Michael’s unique ability to translate client strategies into tactical success has made him one of the most sought after consultants in the industry.

Michael has worked with over one hundred clients in the course of his career, including; Acosta, Advantage Sales and Marketing, Allied Domecq, Bacardi USA, Casio, Cliff Star, Coca Cola, Colgate-Palmolive, Daymon Worldwide, Del Monte, Diamond Foods, Dole Fresh, Groupe Danone, Heinz USA, Kendall Jackson, Lipton, McNeil Pharmaceuticals, Nestle Quaker Oats, Sara Lee, Schering-Plough, Stop & Shop, Tropicana, Universal Studios, Warner Lambert and Welch’s. He was co-founder of Kenosia Corporation in 1998 and the chief architect for the DataAlchemy product.

In 2001, Michael created Havens Associates to help clients get more out of the DataAlchemy toolset. Since that time, Havens Associates has expanded its analytic consulting services to include strategic consulting, custom application development and training services. Havens Associates has also developed a number of products to better serve the Consumer Goods and Retail industries. One such product is TradeSpend, which adds true analysis-based decision making to the promotion planning process.