Framingham, MA – September 10, 2009 – Kenosia, a leading provider of data analytics solutions, has been serving the Consumer Goods Industry for over a decade. For category managers, data must tell a story in order to make fast decisions in today’s competitive marketplace. In fact, managing data has become one of the most important functions for getting customers what they want when they want it – keeping in mind, that it will have a direct consequence to the bottom line.

DataAlchemy, Kenosia’s flagship category management software solution, offers on-demand data analytics that deliver relevant information on specific categories by organizing massive amounts of data into simple, easy to understand presentations. According to John Smelko, Director of Analytical Service-South Region at Acosta Sales & Marketing, "DataAlchemy has enabled us to do some great things from a report delivery and data source integration perspective."

Now category managers can see firsthand how managing vast numbers of data sources can easily be manipulated through DataAlchemy’s powerful demand analytics software. This year’s “Intelligence Unleashed, Demand Analytics Conference” is taking place October 7th - 8th in New Orleans. Participants will get to test drive DataAlchemy’s upcoming release. In addition, industry experts will speak on revealing topics such as the Future of Real-Time Demand Data Management, Balkanization of Demand Data Feeds, the Need for Demand Data Standards, and Understanding the Relationship Between the Internet of Things , Real-Time Data and Your Business, among other insightful exploratory topics.

With today’s new economic reality comes a paradigm shift in the consumer mindset. Unfortunately, consumers are less confident and are spending less on consumer goods. If category managers intend to be innovative and to stay ahead of the curve, now is the time to transform data into profits. The conference will offer the insight needed to put the right marketing mix into the hands of marketers to increase sales and reduce costs.

If you would like to attend this year’s conference, contact Deb Palma at palma@kenosia.com or go to the Web site to register. Regular registration fees and details can be found on the Web site at www.Kenosia.com – click on the registration button.

About Kenosia Corporation

Kenosia Corporation provides award-winning enterprise solutions that empower manufacturers, retailers and sales agents to analyze and profit from critical information. The company’s flagship product, DataAlchemy is a user-friendly desktop application that automates the data analytics process by providing a single platform for disparate data sources. Its dynamic PowerPoint and Excel charts make it easy to provide actionable and timely insights that are critical to the business decision process. For additional information, visit: http://www.kenosia.com