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The following case studies are available to download
The manufacturer of My Brand has just begun to use DataAlchemy to evaluate their pricing and promotion strategies. Although My Brand product line maintained its market share leadership in the current year, DataAlchemy uncovered some negative trends that shed some light on potential pricing and promotion problems that need to be addressed. Read more...
SoftSheen-Carson, a division of L'Oreal, drives analytic practices through the company. Their technology has significantly improved SoftSheen-Carson's business process, providing an easy and efficient way to not only capture data, but to provide regular reports and conduct analysis. In one example, a standardized report used to provide insight and information on trends to marketing was cut down from five business processing days to one. Read more...
A major consumer packaged goods manufacturer was facing escalating margin expansion on their best selling brands with a handful of its top-tier trading partners. The manufacturer was well aware that sales were softening but didn’t know how to address the issue. Read more...
Using DataAlchemy has allowed the Heineken team to easily customize reports for specific markets and time periods they need. Heineken USA reduced the amount of update time by roughly 70 percent. Read more...
My Brand's category manager used alqemyiQ's DataAlchemy data analysis software to quickly gain feedback on the new products' distribution during the early stages of the launch process. A series of automated reports was used to evaluate the distribution performance of the new product line as well as the overall brand performance throughout the regions and markets. DataAlchemy uncovered some potential problems early in the product launch. Read more. Read more...
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