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As a category manager, you are likely being inundated with vast amounts of data from a growing number of data sources. The data sources range from syndicated to POS, panel, and much more. There is a gap between the resources available and the resources required to analyze the large amounts of data required for timely insights. It is no longer possible to efficiently analyze this data using spreadsheets so specialized tools are required to help automate the analysis and handle the ever increasing volume of data that needs to be processed.
DataAlchemy is designed to make category management easier. Our products are tailored for the consumer packaged goods industry; giving you the timely insights you need.
Here are a few reasons why DataAlchemy is a perfect choice for category managers:
- Leverage disparate data sources - Allows you to make better decisions based on a wider range of information.
- Automates the reporting process – Set up templates once and reports are updated automatically as new data is received.
- Easy dissemination of information – Reports may be freely distributed and require no license to activate dynamic content. Reports can be made available by email or uploaded to a server for others to download.
- Flexible reporting – Reports are dynamic so that sales representatives or executives can pivot the charts and tables according to their own geographic, time or product information needs.
- Ease of use - Dynamic reports are viewed in familiar PowerPoint and Excel interfaces so no training is needed and no additional software needs to be purchased.
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