Webinar - Managing Your Data For Effective Analysis

Date/Time On-Demand Duration Approx. 30 minutes   Overview One of the biggest data analysis challenges that category managers face is to extrapolate relevant information from the massive amount of granular disparate data sources that are received on a regular basis. It is more essential than ever for category managers to automate this process for increased productivity and to gain timely business intelligence. This 30-minute webinar will demonstrate how to group and analyze data effectively using DataAlchemy.   In this webinar, learn how to Build segments and product hierarchy metrics from a data source including POS, syndicated data, and internal shipments Aggregate data to facilitate insights Create best practice automated reports that can be shared with executives, colleagues, or trading partners.   Who should attend Category managers and analysts who want to fully leverage their data and simplify the analysis process by using an automated reporting and analysis tool.   Presenter Mark Rubenstein, Director of Client Services Mark Rubenstein has over twenty five years of experience in the consumer goods industry, with a proven track record of boosting sales organizations' productivity and efficiency. Prior to alqemyiQ, Mr. Rubenstein served as manager of category data solutions and sales technology at Cadbury North America and used DataAlchemy to develop a turnkey reporting and presentation system for the entire Cadbury sales organization and its broker partners. The system provided category and brand level analyses, category reviews, account business review templates, new product launch presentations and channel specific reports to the sales organization. He also held various positions at Pfizer, Information Resources, Carter Wallace Inc., Helene Curtis Industries, and Schmid Laboratories Inc.